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IL trademark lawyerAs a company ventures into the global marketplace, nothing is more valuable to them than establishing a recognizable and attractive company identity. With many of today’s biggest corporations, the brand itself is essentially more popular than any of the company’s products. In other words, brand is everything. A trademark is defined as a branding tool that essentially sets your product or business apart from the rest of the competition. In today’s online economy every corporation should understand the way in which company security has changed. Trademark infringement can lead to a costly domain dispute and ultimately cost you your company.

Mistakes to Avoid in Registering Your Trademark

A trademark is the backbone of a company’s identity. From an engaging image to a catchy phrase, your trademark’s viability can make or break your company. Once you have established a trademark that you believe will draw prospective clients in, it is critically important to establish protections for your trademark. Thus the first step to take is registering your trademark with the United States Patent and Trademark Office (USPTO).

Unfortunately, many costly mistakes can be made during the USPTO’s registration process. First of all, one must decide what kind of trademark they are registering for. For instance, a small local company may apply for a “™” symbol trademark, but a larger company should not. The reason behind this is that a “™” trademark protection only holds water within a specific geographical boundary of your company’s operation. Another common mistake made in trademark registration is failing to research whether there are other trademarks identical or similar to your idea. Failure to research other trademarks could cost you your trademark, valuable time, and at worst a costly lawsuit.

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