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Florida trademark attorney registration infringementNo one wants their ideas and dreams to be stolen. Sometimes, there is a fine line between what is yours and what someone else can legally use. When there is a question, a knowledgeable intellectual property attorney can determine if that line has been crossed. When you own a trademark, it is important to understand your rights and your options for addressing infringement.

Choosing Your Trademark

Trademarks are symbols, sometimes including a name and/or other words, that identify your product. When people see these symbols, they think of your company or your product. Trademarks make it easy to recognize a particular manufacturer or brand, and they can be registered to keep others from using something too similar which could confuse consumers. 

This is why it is important before you choose a trademark to consult an attorney and ensure that your trademark is original enough to avoid scrutiny. Attorneys can conduct a trademark search to ensure that your desired trademark is not already in use. Even simply using your own company’s name could be an infringement on some other business’s trademark, so it must be chosen carefully.

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Florida trademark attorneyAs a business owner, you most likely have created some valuable intellectual property (IP) that should be trademarked. But are you clear on the definition of a trademark? This article will explain what types of IP can and cannot be trademarked.

FYI, the term “trademark” in its narrowest sense is used in reference to products while the term “service mark” is used in reference to services (e.g., Jiffy LubeⓇ oil change service). However, the term “trademark” is commonly used in reference to both products and services because the same US law generally applies to both.

What Is a Trademark?

A trademark is something that makes it easy for consumers to recognize your brand when they see it. It can consist of words, graphic elements, or both.

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intellectual property attorney, protect your trademarks, Florida intellectual property attorneys, copyrighted material, Patent logosOften times, to the untrained eye, the Internet seems like a vast maze of information, images, advertisements, and videos. With the constant flow of data, it is sometimes difficult to differentiate the authentic from the imitation. It is just that confusion and uncertainty which emboldens unscrupulous types to appropriate the intellectual property of others and use it for one's own purposes.

Laws protecting intellectual property encourage creation, development, and innovation of ideas; however, when your company does business online nearly everything about it is accessible to anyone with an Internet connection.

Does Theft or Misuse of Intellectual Property Really Occur?

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