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Florida online contracts lawyerAffiliate marketing agreements can be an inexpensive way to build online sales for your business, with minimal ongoing effort on your part. An affiliate marketing program is essentially an online, commission-based referral system. An affiliate typically has a popular website, blog, or social media feed, and they agree to feature your product or service in exchange for a small commission. You only pay a commission when someone clicks on the affiliate’s link to your website and subsequently makes a purchase.

Before starting an affiliate marketing program, you first need to ensure that the terms of the agreement make sense for your particular business. A skilled Florida cyberlaw attorney can help you make sure that the terms of any agreement are attractive to potential affiliates, but also profitable for you.

Here are a few key terms to pay attention to in any affiliate marketing agreement:

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Florida cyberlaw attorneyOnline reseller agreements have become a popular business model in recent years. Formed between a product owner and an online reseller, these agreements can produce substantial and incremental income for both parties. Success, however, is heavily dependent on having a well-written online reseller contract.

The Basics of Online Reseller Agreements in Florida

An online reseller is responsible for attracting customers and taking orders for the product. The reseller may obtain orders through their own website and/or through an online marketplace website, such as Amazon or eBay, depending on the terms of the agreement.

The product owner may be a large manufacturer,  U.S. distributor, or even an artisan. The product owner is responsible for shipping orders directly to the end customer. In the case of digital products, such as software or photographs, a customer may download their purchase from either the reseller’s website or the owner’s website, depending on how the reseller agreement is written.

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St. Petersburg online contracts attorneyIf you are refreshing your business’s existing website or building a new one, where will you spend most of your time? Optimizing your home page? Making sure all of your product and service offerings are described to best advantage? Streamlining your check-out process to maximize e-commerce sales? 

In the process of perfecting your website, there is one page you might easily overlook: your Terms of Service, or TOS, agreement (sometimes called the website’s Terms of Use or User Agreement). You should know that a well-written Terms of Service agreement could actually prove as important to your business as any other page of your website.

What Is the Purpose of a Terms of Service Agreement?

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Tampa master services agreement attorneyWhenever two businesses expect to have an ongoing relationship, with one providing services to the other on a project-by-project basis, a master services agreement can simplify their repeated transactions.

Many types of businesses can benefit from using a master services agreement, including those who sell website creation and maintenance services, software-as-a-service (SaaS), and cloud computing services. 

But what exactly should be included in your MSA? Here are some tips for creating a strong MSA for your business:

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Florida cyber law attorney master services agreementAre you tired of jumping through legal approval hoops every time you start a new project with an existing client? Then your business probably needs a master services agreement (MSA). 

A master services agreement is a contract that spells out the general terms and conditions that will govern the relationship between two parties (supplier and buyer). Then, for each new project, the parties need only sign off on a statement of work (SOW), which defines the specific work to be done, the price to be paid, and the timeline of the project. 

The Benefits of Having a Master Services Agreement

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b2ap3_thumbnail_shutterstock_319177193.jpgMany businesses rely on relationships with outside agencies or individuals to ensure ongoing productivity and profitability. Creating and implementing third party reseller agreements ensure distribution of your products or services are done in manner that upholds your company’s brand image and reputation. However, while researching and drafting these agreements, it is important to consider variables that might create confusion or poor results.

Consider These Relevant Issues

  • Start small and grow gradually: When opening a new agreement allow a distributor to prove themselves on a small scale. Once doing so you can reward that distributor with a larger piece of territory. Do not assign too much, too soon.
  • Reasons for Termination: If an agreement allows only for Termination for Cause, it can delay action while partners argue the definition of “cause.” Termination for Convenience and for Cause enables a company to take steps to nullify a relationship while following defined and prescribed steps.
  • Writing semi-automatic renewal and annual termination terms into an agreement allows either party to exit an agreement once a year. This bases a partnership on performance, and the most experienced partners desire an ongoing relationship that is based on performance.
  • Exclusive vs Non Exclusive agreements: There are pros and cons to both, but find a way to maintain an advantage while allowing for some flexibility that appeals to the distributor.
  • Address issues of price changes: An agreement that permits price changes based on market demand, and only a period of advance notice can help resolve conflicts over this issue.
  • Termination of the agreement by one or both parties: The best distributor agreements allow for either partner to end the relationship.
  • Allow the nature of the relationship to change: Variables in the marketplace can impact how both a manufacturer and a distributor do business. Write an agreement that permits both parties to recommend change on an ongoing basis allows the partnership to evolve with the market without undue pressure.
  • Stay involved in the process: Attorneys are important to writing fair and legal agreements, but the input of those with practical experience can help keep matters relevant and on point.

Retain an Experienced Florida Online Contracts Attorney to Install Sound Reseller Agreements

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Florida privacy policy lawyerDue in large part to the hacking of websites and subsequent theft of the personal information belonging to millions of consumers, company and website privacy policies are facing renewed scrutiny. When storing huge amounts of data and concern for personal privacy both demand attention, it is critical for companies to establish clear guidelines for gathering and retaining information at the onset.

Protecting Privacy While Doing Business

Privacy is a cherished right, yet it is one most web users surrender every time they visit a website. As businesses strive to know more about their target audience and build stores of information as a way to grow their customer base, the use of technology to gather information is more prevalent than ever. However, building trust between a business and a customer (or potential customer) is an important part of doing business, and that is where strong privacy policies come into play.

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